Operating Roles.

At SaralTech, we were exploring a two-sided logistics marketplace connecting transport operators with businesses. Given my background with VBS, I deeply understood the transport-side chaos, vendor unreliability, and occupancy mismatches.

My role focused on product discovery: requirement gathering, documenting user journeys, identifying onboarding friction, and writing rough flow logic before writing actual code. The project was eventually discontinued before launch, but it taught me a crucial lesson about early-stage startups:

This was a commission-based DM setter role focusing on lead warming and conversion tracking for startup growth campaigns. Sending a massive volume of cold messages taught me to detach emotionally from rejection and optimize follow-up timing.

I learned that wording matters more than length, and that personalization outperforms broadcasting every time.

I started as a general member, became Co-lead of the Market Analyst team, and eventually rose to Vice President. In this role, I led a 102-member team across Events, Marketing, and Technical verticals.

Managing large-scale finance events and budgets taught me a very different kind of coordination than solo-building VBS. It was an exercise in managing expectations, delegating responsibilities, and maintaining community momentum. This period also gave me the confidence to represent the college nationally at the NFLQ Finals.